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About Jaecoo Brand
About Jaecoo Brand

As a brand-new off-road brand, the name JAECOO is inspired by a fusion of the German word "Jäger" and the English word "Cool".

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J-NATURE - Nature helps me discover my inner strengths. I like to travel outdoors for active recreation, hobbies, or just in the company of friends

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J-SYSTEM - My lifestyle is to take advantage of every opportunity

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J-CITY - The main part of my life passes in the city. It is here that I can live to the fullest in different modes. Business meetings, shopping centers, concerts and festivals, clubs, cafes and restaurants - I feel natural and at ease everywhere

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J-SPORT - Sports and physical activity are what help me keep moving. Helps you live an active and varied life

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J-TRAVEL - Jaecoo is my best navigator in exploring the world and its endless possibilities and impressions

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News

JAECOO climbs SA’s sales charts!
JAECOO climbs SA’s sales charts after just over two weeks on the market
5/16/2024

Newly established urban off-road SUV brand JAECOO rocketed into the top 30 of South Africa’s best-selling automotive brands in April 2024, despite having launched its very first model midway through the month.

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New JAECOO J7 officially launches in South Africa
New JAECOO J7 officially launches in South Africa
4/12/2024

The highly anticipated JAECOO J7 has officially launched in South Africa, hitting the market as the very first model from the newly established urban off-road SUV brand.

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JAECOO J7 impresses at first drive event
JAECOO J7 impresses at first drive event
3/21/2024

Gauteng’s Lion & Safari Park played host to the first-drive impression of JAECOO’s new high-end off-road SUV, the J7, ahead of its official market launch in South Africa.

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